We’re looking for a creative and strategic Social Media Marketing Manager to own and lead our social media strategy across all platforms. You’ll play a key role in shaping our brand voice, growing our audience, and driving engagement through compelling content and data-driven campaigns. This role blends creative storytelling with analytical thinking and is perfect for someone who lives and breathes social media trends.

Key Responsibilities

• Develop, execute, and optimize a comprehensive social media strategy across platforms (Instagram, LinkedIn, TikTok, X/Twitter, Facebook, YouTube, etc.)

• Create and manage a monthly content calendar aligned with broader marketing goals and campaigns

• Lead the creation of engaging and on-brand content (graphics, videos, captions, stories, reels, etc.) in collaboration with designers and creators

• Manage social media publishing and community engagement, including responding to comments, DMs, and brand mentions

• Track and analyze key performance metrics (reach, engagement, follower growth, CTR, etc.) and generate reports to inform strategy

• Stay ahead of industry trends, algorithm changes, and emerging platforms, and recommend innovations or experiments

• Coordinate with internal teams (product, customer service, HR, etc.) to support cross-functional initiatives (e.g., product launches, employer branding, events)

• Manage paid social campaigns in collaboration with performance marketing (optional, depending on the org)